Advertising leaflets – rather peculiar form of advertising: for some it causes irritation, while others tend to be browsing leaflets, as repeatedly found them useful information.
Advertising with flyers is the cheapest way to deliver information to consumers. Therefore, many customers these advertisements are concerned about how effective this method of advertising and what determines the success or failure of this method of advertising.
As the experience of the use of flyers, the advertisement can be quite effective for all companies and organizations that offer products or services to the public. Assessing how advertising can be effective, it is necessary to take into account the need of the population in a certain area of the proposed products or services, prices of your products or services, the availability of competing organizations that produce similar products.
Of course, the effectiveness of the advertising campaign using leaflets and booklets, depends largely on the quality and responsible work leafleting.
Another important factor affecting the efficiency of the leaflets is their interesting and exciting design. It is also important to correctly identify with a circulation of leaflets, dispersal, the timing of the campaign.
Consider these factors in more detail.
1. First you need to do in order to start work leaflet – extend it so that potential customers can read the information offered in the leaflet.
In Moscow, there are two main ways to deliver unaddressed flyers and booklets: using regular hawkers and homeworkers.
The system of posting staff members more efficient, although cost customers more. However, it allows for the possibility of permanent control over the quality of the dissemination of leaflets and handling distributors (mobility). Increased control, although it increases the cost of work, but it allows the analysis of the effectiveness of advertising not think about the quality of delivery, and to analyze the impact on the effectiveness of advertising other factors: area, circulation, season, layout, day of the week, weather, etc. Mobile teams peddlers allows you to quickly change the areas of distribution of leaflets, change the number of ads distributed in the day (ie, affect the amount of response calls from the public). Same influence on telecommuting after issuing his job and leaflets nearly impossible. Moreover, progress reports homeworkers pass at the end of the posting is to take their circulation or preliminary, rather imprecise, on the phone.
It is clear that the firm, working with homeworkers, can not meet the full requirements of many customers, ensuring the effectiveness of advertising. Check the quality of the delivery of leaflets homeworker hard inside the firm, not to mention the customer. Although home-based system allows you to declare customers lower prices, cheaper work actually takes place at the expense of the customer, because homeworkers paid less, respectively, and demand from him less, and therefore the effectiveness of advertising, usually below.
In any case, much of the leaflets still reaches its destination, what we are able to make every night to open our mailbox. Most of the flyers we throw away, some do cause me more interest and desire to read the information contained in the leaflet. What influences our choices?